What do people want?
- Nicer World.

We want to make Digital tools to help us make the world a nicer place.

We believe that one of the most important aspects influencing our lives is to know how nice a place is.

How Nice is it in the aesthetical sense, on the personal level – How nice is it to me.

This knowledge is influencing our everyday decisions, where to walk, where to run, where to go for holidays, etc. But it is also important in making big decisions like moving, buying a home, or investing in real estate.

We want to change the world, to make it a nicer place, but what tools do we have? Actually, there are no digital tools to help us to do that.
So, we have to make them… We want to make digital tools that can help us make the world a nicer place.

We started with mapping Niceness (with our rating tool), the concept of heat maps of Niceness on a micro and macro scale. Creating maps readable with one look to anyone, no reading, no language barriers, or age restrictions…
By looking at these maps one should understand, at first sight, how nice is the observed area. More data we collect more details maps will show and maps will start showing how nice was a place before but also will be able to predict future changes and trends.

We invited artists, designers, architects, tourism professionals, etc… to use it and so far we rated over 7000 locations.


We don’t rate business. The only thing business related we rate is the footprint that business has on the Niceness of the area.


This tool is a starting point, map should stimulate people to do something about their neighborhoods. But the map itself is not the purpose, it’s just the tool that we want to build other tools on it and start changing the world.

Personal footprint on Niceness…

We want to awake personal involvement that for the first time would be recorded and measured. Anything I did to make the world a nicer place would be recorded on my user profile.
We want to build further on it and create a project platform, where you can submit your idea to make your neighborhood nicer (plant the trees, paint the building, etc.) and ask the community to support you. This could grow from small projects to large projects supported by the government.
We are starting and we need your support. We are looking for a global partner to help us make it happen.

Let Niceness guide you.
How Nice is …? Team
Startup | Belgrade | Serbia

Rating tool

  • We created the rating tool.
  • We invited well-known artists, designers, architects, tourism professionals, etc… to use it and so far we rated over 7000 locations. 
  • Using it you are not just making a general heat map, you are also making your personal map, that you can share with others.
  • Rating is possible only for the current location. (Rate includes: rate, latitude, longitude and the time)
  • We don’t rate business. The only thing business related we will rate is the footprint that business has on the Niceness of the area.